Well written & relevant content for your website is important for customers, readers & search engines alike.
There’s three central principles of good content and that is it should be relevant for your business, for your users, and for its context. Well thought out and appropriate in its delivery, in its style and structure, and above all in its substance. Well written & relevant content will help the user find your content when researching and in turn acomplish their request & goals.
Here's a checklist to ask yourself before you publish.
- Is it right for the user?
- Is it right for your business?
- Is it useful to your user?
- Is it clear and easily understood?
- Is your message consistent?
- Is it concise and to the point without the waffle?
- Do you support what you say?
- Can you deliver what you promise?
- Is it up to date with events, news & technology?
- Is it easy to find out more when necessary?