How do I choose the right keywords?

Posted on Monday 6th May 2013 by Ross
Research research and more research

Choosing the keywords for your website should be obvious, right? But is it?

Using the correct keywords and keyword phrases on the pages within your website is crucial to being found and to the success of your online business. It is becoming more important than ever to fine tune these keywords and phrases to push ahead of your competition.

So how do you choose the right keywords to build your content around.

Research research and more research

Researching the correct keywords would be one of the most neglected areas when website owners choose their keywords. You need to research your industry and more importantly your customers. Ask them how they found you and what keywords they used “or would use” to find your products or services. Put yourself in your customers shoes.

What keywords do your competitors use

This is a no-brainer but it needs to be said. Take a good look at what your competition is doing on the internet and what keywords they are using and ranking well on. Does the keywords relate to what your customers are telling you.

Who is the best person to choose your keywords

Ask everyone to get involved, you may be pleasantly surprised with the result. Involving your staff in this exercise will also have a good effect on company morale.

Ask your

  • employees
  • customers
  • partners
  • industry

Choose your keywords before writing your content

Keywords and phrases should be decided on before you write your content and then write your content including those keywords in well-constructed sentences and paragraphs.

Use keyword tools

There are many free keyword tools out on the market to help you choose the keywords that you may have missed or the keywords that have been searched the most.

Free Keyword Tools
https://adwords.google.com/select/KeywordToolExternal
http://freekeywords.wordtracker.com/keyword-suggestion-tool.html

Understand the power of localised searches

If you are finding it hard to rank on certain keywords try adding your location. People are now using their location to find products & services online.

For example if you’re a catering company in Melbourne instead of catering company try “Catering Company Melbourne “. You will find it easier to rank higher and you will be targeting the correct demographic being customers in Melbourne.

Keep track of your keywords

Keep track of your keywords by using a webstats package or Google Analytics . This will allow you to analyse your keywords and to see if they're working for your website. You will need to have a little patience - getting results can take time, especially if the keyword or phrase is popular. For those who have the ability to alter the keywords through a CMS would have an advantage as they will be able to tweak the keywords to help enhance their ranking when necessary.

If you are serious about ranking well with your keywords you will need to commit some time and research, research, research. In the long run it will be worth it. If you don't have the time then consider using a company like The Web Designer who specialise in this area to discuss the options available.

Make sure your information is useful

Content should always be king so make sure your website information is useful to the user and that “your keywords” match “your customer keywords and search phrases”.