One of the most important tips for Search Engine Optimisation (SEO)
One of the most important tips we could give you for Search Engine Optimisation (SEO) is nothing new but we all ignore it. Why do we ignore it, because it takes time and effort.
OK what is it you say - update & add new content, it is that simple.
All search engines look for new content, especially Google. When your content is updated regularly Google thinks that your site is important and needs to come back more often to make sure that it is up to date with your latest content. Well written content is vital. The content needs to be relevant for your customers focussing on how and what your customer searches for. Put yourself in their shoes. To update your content easily you will need a good content management system that allows you to update quickly and efficiently from anywhere in the world 24/7.
Don't under estimate the power of this tip.
Below is a case study of a client of ours who is active and passionate about his business and website.
Case Study:
Client No Butts - www.nobutts.com.au
Ashtray wholesaler & supplier
Content Management System (CMS) -
edita
Problem -
Was not being found on important keywords in the industry and their website was in serious need of redesigning.
Solution -
Created an easy to use content management system, trained management not only to use the system but help them understand the techniques of search engine optimisation and how they can improve on their SEO ranking.
Action -
No Butts took on this roll with gusto and the results have been outstanding. They rank either page 1 in most of the keywords for their industry if not number 1 on Google. Management work this site very hard and are constantly adding new and updating content, tweaking keywords and keyword phrases every day.
Sorry you don't have the time "make time" and wake-up, if you want your website to rank well in today's online environment then start updating and adding content now.
Result - the importance of being consistent when updating and adding content.
Friday night - TWD informed No Butts that they were missing an important keyword (pocket ashtrays) that their competitors were ranking well on and they were nowhere to be seen.
Saturday - No Butts tweaked their website and added the keyword pocket ashtrays throughout their website.
Sunday - Number 3 on page 1 in Google, this result speaks for itself. The reason for this quick reaction from Google is that they crawl his site more regularly than most sites because Google believes this site is worth visiting and needs to visit because of these regular updates.
Please note - your keywords must be relevant to your content.