How do I choose the right keywords?

Posted on Monday 6th May 2013 by Ross
Research research and more research
Choosing the keywords for your website should be obvious, right? But is it? Using the correct keywords and keyword phrases on the pages within your website is crucial to being found and to the success of your online business.

Are you listed on Google places

Posted on Tuesday 16th April 2013 by Ross
Google Places
Google places is a free listing on Google that if done correctly it will give you top page ranking for local searches in Google. It is important to be set-up right to take full advantage of this free listing on Google. By listing your business on Google Places and focusing on the right keywords you will attract local and visiting customers in your area

What are "Organic" search results?

Posted on Tuesday 2nd April 2013 by Ross
Organic Ranking
This is a term used to describe the unpaid or natural search results from the keywords you have entered into a search engine. In other words it is about Search Engine Optimisation (SEO). The image below shows the search results in Google for "web designer", the listings highlighted in orange are the organic search results, where the blue are the paid search results or AdWords.

What makes a good email marketing campaign?

Posted on Thursday 7th March 2013 by
What Makes a good Email Marketing campaign
Email marketing is still one of the cheapest and fastest forms of advertising available for businesses, so it’s no wonder more businesses are looking to this rapid and effective form of communication. However, there are some important key factors when creating an email marketing campaign that you need to think about